Introduction
PC Mobile is a local computer and mobile phone repair shop that supports the community of Leesburg, Virginia. They were established in 2016 and have over 10 years of experience working in IT and electronics repair. They primarily assist their customers by helping them fix broken devices or by installing new hardware into their existing computers. As everyone nowadays uses some form of electronics they work with all types of members in the community, ranging from young people with a need for phone repair, or older folks that need help upgrading their computer. Their goal is to provide a service the is in high demand, backed up by experienced technicians who can work on any device.
SWOT Analysis
Strengths
|
Weaknesses |
1. Expertise – With over 10 years of experience, they employ highly skilled technicians who are capable of working on any device. 2. Reputation – With outstanding customer reviews, they are well known in the area and receive many recommendations and referrals. 3. Customer Service – By hiring friendly and knowledgeable employees, they have created a welcoming environment with a reputation for great quality and speed.
| 1. Part Availability – The downside of servicing any type of device means they may not have the necessary parts available on hand, which would slow down repair time. 2. Staying up to date – As technology quickly advances, the employees must constantly stay updated and trained on the latest releases and trends in the space. 3. Marketing – Smaller budgets and reliance on word-of-mouth marketing make it difficult to reach new customers.
|
Opportunities
|
Threats
|
1. Educational Services – Providing Labs and Educational Workshops can help improve the store’s reputation and gain new customers. 2. Increased Demand – Mobile Phone and Computer ownership continue to rise, increasing the demand for services related to these devices. 3. Collaborations – By working with local businesses and schools, they can expand their customer base and the services they offer.
| 1. Local Competition – Rival local repair shops, large chain stores, and DIY repair kits all take valuable business away from the store. 2. Economy – With a poor economy, people don’t have money to upgrade their devices and would turn to cheaper alternatives. 3. Supply Chain Issues – Third party suppliers may struggle to fulfill in demand parts, which may delay deliveries or increase prices.
|
Event Recommendation
Event – PC Mobile would host an educational fair for the community where they can teach people how to use their devices, where to recycle old electronics, and provide demonstrations on device maintenance and cybersecurity. This event would bring people from all over the community to help them learn more about their devices. There would be a recycling station, educational workshops, demonstrations, and raffles going on so people would be constantly entertained.
Target Audience – Local residents, families, elderly, tech enthusiasts, and small businesses.
Location – Ida Lee Park Recreation Center, a large gathering hall capable of hosting over 150 people.
Event Highlights:
·Mobile Phone Training Workshop
·PC Troubleshooting Workshop
·Cyber Security Discussion
·Educational activities aimed at teaching children.
·Raffles and Giveaways
·Electronic Recycling Station
Benefits:
·Brand Awareness – Hosting this event would provide great publicity for PC Mobile, increasing their reputation and allowing them to reach new customers.
·Customer Loyalty – Providing free services and educational workshops would encourage repeat business from people who attended the event.
·Networking Opportunities – Connecting with small businesses at the event would open up opportunities for potential collaborations.
·Environmental Impact – By having the recycling station, they can reduce the amount of e-waste that may have ended up in a landfill. This will also teach people the proper way of recycling old electronics.
References
PC | Mobile - Leesburg, VA. (n.d.). Yelp. Retrieved May 31, 2024, from https://www.yelp.com/biz/pc-mobile-leesburg?override_cta=Get+pricing
PC Mobile - https://www.pcmleesburg.com
Comments