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Brand Analysis Video

This assignment had us analyze five different commercials by identifying the motivational appeals used within the messages. We critically assessed each commercial and made observations on what it was about, who the target audience was, and our opinion on the effectiveness of the advertisement. We learned about how different commercials used different persuasion techniques to get their message across. The skills learned in this assignment will help us be more informed about the persuasion that goes on in our daily lives. Here is the link to the YouTube video:




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